Promotional merchandise or products are used all around the world to send out words about the identity of a company and a particular product or brand. Events including exhibitions and product launching make proper use of promotional products. Charity or non-profit organizations make use of corporate promotional items to send out words about their target cause or about their important events hosted in local areas such as fundraising.
Just about nothing can't be branded with the name of a company or its logo, which will also be used to send out words about the company's identity. This product can be almost anything as stated above and some of which will include caps, plates, books, rubber bands, cups, t-shirts, posters, mugs, calendars, mouse pads, stickers, bags, pieces of cloth, and the list continues. The most used, largest and most successful category of promotional products are portable and wearable products. They make up a significant percentage of corporate promotional items (up to 30%). Also, The popularity and usage of recycled and Eco-friendly materials have increased significantly over the year.
Due to the fact that a majority of these items (massive numbers ranging from hundreds to thousands) are given out for free, they tend to be small in size and minimize cost. But you should also know that these products can also have high price tags; for instance, celebrities at movie festivals can be awarded or freely given very expensive promotional items such as electronics, wristwatches, perfumes, or cloths, etc to ware. But most companies that do this will ask the celebrity to go out in public while wearing their product so as to increase lead generation and popularity.
Lead generations or brand awareness is mostly the main target or reason for the use of promotional products. Nevertheless, there are other reasons why companies use promotional products and below is an outline of a few: